MATSU Beijing’s hip new showroom recently opened in Guang Hua Lu SOHO. The function of the showroom is manifold; an open space in which to comfortably display and test MATSU’s latest furniture, a working lounge and a place to chill with a coffee. Given the stringent fire regulations for the Guang Hua Lu SOHO building, there was a requirement to leave a public corridor running through the center of the showroom. The anySCALE designers worked this corridor to their advantage by using it as a fluid separation barrier between the various functions. On the one side the latest products are displayed using an oversized custom-made black shelf with chrome accents. While on the other side is the lounge area, fully decked out with the latest lighting and sound equipment, able to turn into an impromptu party zone at any time.
The whole space has a vibrant, fresh feel about it. The splashes of colour from the furniture work well with the muted tones of wood, black and white of the floor, walls and ceilings. A floor to ceiling mural of a hip-hop dancer along the back wall of the office section of the showroom reinforces the young, unconventional vibe of the brand. Ostentatious gold cladding on select walls add glitz and glamour to the space, balancing the muted tones in an innovative way.
