The redesign of BMW’s prime showroom in downtown Hong Kong gave our design team the chance to continue to explore the extent to which the BMW corporate interior design guideline can be extended to cater to the needs of specific markets. The BMW Concessionaires showroom has been upgraded to a high-end retail store to support the sales of luxury BMW models. Cars and comfortable sitting arrangements are integrated on the ground floor to promote a more casual sales process. The traditional color pallet, which incorporates black, gray and silver tones, has been reduced and set against an array of seldom used and more luxurious materials - turquoise marble, chocolate golden metal and light gray, creme and blue tones. The surrounding walls are brought to life using three-dimensional surfaces and integrating lighting displays for various displays of BMW’s accessory collections. The second floor of the showroom has been given a facelift to properly showcase BMW’s 3, 4 and 5 series in a more flexible way.
