After successfully elevating the brand's reputation to that of a premier fitness club in Beijing's competitive fitness market with UJOY Prime in 2019, the latest UJOY fitness center sought to cater to a younger demographic of fitness enthusiasts and expand its offerings to include sports activities for children. Situated within a bustling shopping mall, this two-story gym is designed to accommodate the entire family.
Adjacent to the reception area, a spacious lounge area runs alongside the cardio and weightlifting zones, providing a relaxing space for members to unwind and prepare for their training sessions with personalized coaching. A staircase, illuminated with vibrant colors, leads up to the private coaching section and classrooms for younger patrons.
UJOY II's design revolves around the brand's signature elements - Pink, Granny Smith green, and a striking LED artwork - which are further brought to life through the use of glass walls. These walls are adorned with window films that change colors depending on the observer's perspective as they pass by, adding a dynamic visual element to the gym's ambiance.
