AITO, a luxury brand of intelligent vehicles, stands for “Adding Intelligence to Auto.” Combining safety and comfort with advanced technology in intelligent driving, smart cabins, and digital innovation, it redefines modern mobility. As the first brand under Huawei’s Harmony Intelligent Mobility Alliance, AITO unites design and technology in a new way. anySCALE designed AITO’s first flagship store in Beijing, near the Forbidden City. Its dynamic 3D façade, inspired by the brand’s logo, and immersive digital wall set a new retail benchmark, linking each model to its audience through an experience that fuses luxury, intelligence, and emotion.
The central challenge was to create a spatial identity that gives AITO a distinctive voice in the competitive EV market — one that conveys the brand’s individuality not only through its vehicles but also through the spaces where customers experience them. Two key design elements define this identity: a striking three-dimensional façade inspired by AITO’s logo and an elevated digital wall that links the street entrance with the mall beyond. The champagne-toned façade reflects the refinement of luxury fashion, while the digital wall embodies AITO’s principle — “Adding Intelligence to Auto” — through immersive, technology-driven storytelling.
