Soulgoods, a dynamic Beijing-based fashion brand, has opened its fourth retail store in Chengdu’s Atrium Mall, continuing its rise as one of China’s most exciting streetwear names. Known for collaborations with global icons such as Nike and Adidas, the brand entrusted anySCALE with creating a design that embodies both the Soulgoods identity and Chengdu’s local spirit.
“It had to feel unmistakably like a Soulgoods store, yet carry the flavor of Chengdu,” says Andreas Thomczyk, Partner at anySCALE.
To achieve this, locally sourced wood became the design’s core element. Within a modest rectangular space, high ceilings inspired a pitched wooden roof crafted from spaced slats, while a grid of dark beams provides structure and subtle ambient light.
Inside, a long linear layout organizes floating displays, recessed shelving, and a central checkout island. A walnut shelf with rotating pedestals along one wall showcases sneakers in dynamic 360° motion. The facade, extending the slanted roof upward, enhances visibility and lends the store a striking architectural presence.
Minimalist yet warm, anySCALE’s design for the Soulgoods Chengdu store merges local texture and global edge, strengthening the brand’s visual identity while giving the new space its own confident character.
