Mercedes Me is a new concept by Mercedes-Benz with a focus on brand image and lifestyle. Located in the heart of Sanlitun, the central expat area of Beijing, this Mercedes me is the sixth store worldwide, the other locations being Hamburg, Munich, Tokyo, Milan and Hong Kong. At 2,500 square meters it is also the largest Mercedes Me, sporting a Me Café, Chinese fine dining restaurant and a bar, as well as an event space on the second floor.
For this project anySCALE acted as general planner, with the concept design coming from the German architecture firm HG Merz. In this role anySCALE was responsible for implementing all sub-contractors including for structure, media, lighting, kitchen and landscaping. The timeline for this project from receiving the initial design concept to completion was just over one year. This was particularly challenging when considering the scale of the project in combination with the high German quality expectations.
