Located in Shaoxing, Zhejiang Province, the G Studio is an immersive brand experience that captures the many personalities of the Mercedes G-Class. Visitors can test-drive the vehicle on nearby mountains or the on-site track and explore ways to customize their own G-Class.
The design balances rugged, outdoorsy character with premium sophistication—mirroring a vehicle built for adventure yet embraced as a modern luxury icon.
Dramatic installations evoke natural forces: a 45-degree “rock” ramp and the sculptural Ice Wall highlight off-road capability, while a large graffiti mural introduces an urban edge that reflects the G-Class’s contemporary street appeal.
A warm, chalet-inspired lounge recalls the model’s Austrian origins and offers a place to rest and enjoy refreshments after a drive. Here, the History Wall narrates the evolution of the G-Class. In the industrial-style Manufaktur Lab, guests can explore leather samples, finishes, and accessories—configuring their vehicle in real time on an interactive screen.
Upstairs, a premium lounge links directly to the outdoor track. Its flexible layout adapts easily to events, from presentations and launches to private gatherings.
Blending adventure with urban style, heritage with innovation, and luxury with craftsmanship, the G Studio delivers a memorable, fully immersive G-Class experience.
